Perfecting the customer journey for founders
Advisory, workshops and high-impact systems training for founders and teams who want to eliminate chaos, improve performance and scale with confidence.
Strategic Advisory
Performance Tracking
System Requests
Strategic Advisory
Performance Tracking
System Requests
Strategic Advisory
Performance Tracking
System Requests
Experience working with world class tech businesses
Strategic AI and Business Systems. Not Just Tools
AI Implementation
Most businesses don’t need more tools
They need clarity and better systems thinking
Your team is busy
Your processes are messy
Your tools don’t talk to each other
The more you try to “fix” things, the more chaotic they become.
AI Implementation
Most businesses don’t need more tools
They need clarity and better systems thinking
Your team is busy
Your processes are messy
Your tools don’t talk to each other
The more you try to “fix” things, the more chaotic they become.
AI Implementation
Most businesses don’t need more tools
They need clarity and better systems thinking
Your team is busy
Your processes are messy
Your tools don’t talk to each other
The more you try to “fix” things, the more chaotic they become.
Sales automation
Sales automation
Customer insights
Customer insights
Workflow
Workflow
Time saving
Time saving
Smart CRM
Smart CRM
Sales efficiency
Sales efficiency
What We Do
We help you build a business that runs smoothly, scales reliably and frees up your time.
Strategic Advisory
For founders and leadership teams who want clarity, direction and a system that supports growth.
You get:
A clear view of what is slowing you down
A clear view of what is slowing you down
A focused plan for what to fix first
A focused plan for what to fix first
Better decisions, faster
Better decisions, faster
Predictable operations instead of constant firefighting
Predictable operations instead of constant firefighting
Strategic Advisory
For founders and leadership teams who want clarity, direction and a system that supports growth.
You get:
A clear view of what is slowing you down
A focused plan for what to fix first
Better decisions, faster
Predictable operations instead of constant firefighting
Workshops for Teams
In-person or virtual training to upgrade how your business thinks, operates and performs.
You get:
Teams who understand how to work smarter, not harder
Teams who understand how to work smarter, not harder
Processes that stop breaking
Processes that stop breaking
Clear roles, fewer mistakes, faster execution
Clear roles, fewer mistakes, faster execution
Practical, immediately actionable systems thinking
Practical, immediately actionable systems thinking
Workshops for Teams
In-person or virtual training to upgrade how your business thinks, operates and performs.
You get:
Teams who understand how to work smarter, not harder
Processes that stop breaking
Clear roles, fewer mistakes, faster execution
Practical, immediately actionable systems thinking
Training Programs for Companies
6–12 week programs that transform how your organisation runs.
You get:
A team that identifies bottlenecks before they become fires
A team that identifies bottlenecks before they become fires
A team that identifies bottlenecks before they become fires
Internal capability to build and maintain your own systems
Internal capability to build and maintain your own systems
Internal capability to build and maintain your own systems
A culture of clarity, consistency and continuous improvement
A culture of clarity, consistency and continuous improvement
A culture of clarity, consistency and continuous improvement
Premium Implementation
For businesses that want us to build their highest-leverage systems for them.
You get:
Systems that save hours every week
Systems that save hours every week
Processes that run cleanly end-to-end
Processes that run cleanly end-to-end
A business that scales without adding chaos
A business that scales without adding chaos
A full handover so your team can run everything without us
A full handover so your team can run everything without us
Premium Implementation
For businesses that want us to build their highest-leverage systems for them.
You get:
Systems that save hours every week
Processes that run cleanly end-to-end
A business that scales without adding chaos
A full handover so your team can run everything without us
Results
$
m+
Revenue delivered
$
m+
Revenue delivered
$
m+
Revenue delivered
+
Learners managed
+
Learners managed
+
Learners managed
+
Team members led
+
Team members led
+
Team members led
Gavin Pieterse
AI Systems Advisor and Educator
Led 40+ person team at unicorn business
Built a 6-figure businesses in 6 months
Managed over 1,250 learners
Delivered on $26M+ in revenue
Gavin Pieterse
AI Systems Advisor and Educator
Led 40+ person team at unicorn business
Built a 6-figure businesses in 6 months
Managed over 1,250 learners
Delivered on $26M+ in revenue
Gavin Pieterse
AI Systems Advisor and Educator
Led 40+ person team at unicorn business
Built a 6-figure businesses in 6 months
Managed over 1,250 learners
Delivered on $26M+ in revenue
From Unicorn Leadership to Founder Success
After years leading large teams and delivering digital programs at world-class tech companies like Google, Sky, and Meta, plus building his own six-figure business, Gavin now partners with founders to solve real growth problems by implementing systems using AI and automation.
He studies your business, finds the bottleneck and implements the systems to drive results.
"AI and automation are no longer nice to haves in your business, they are must haves. However, no tool will save a bad process; fixing the process must come first"
After years leading large teams and delivering digital programs at world-class tech companies like Google, Sky, and Meta, plus building his own six-figure business, Gavin now partners with founders to solve real growth problems by implementing systems using AI and automation.
He studies your business, finds the bottleneck and implements the systems to drive results.
"AI and automation are no longer nice to haves in your business, they are must haves. However, no tool will save a bad process; fixing the process must come first"
Why this works
You don't scale by adding more tools, you scale by improving how the business works. Our work is grounded in real business principles.
1
Identify what truly moves the needle
1
Identify what truly moves the needle
1
Identify what truly moves the needle
2
Fix the root causes, not symptoms
2
Fix the root causes, not symptoms
2
Fix the root causes, not symptoms
3
Build only the systems that support growth
3
Build only the systems that support growth
3
Build only the systems that support growth
4
Make your team self-sufficient, not dependent
4
Make your team self-sufficient, not dependent
4
Make your team self-sufficient, not dependent
This is why companies hire us, not for “automations,” but for transformation
What others are saying
George M
Regional Director
"...solution focused and business minded. "
"Gavin has been incredible to work with for half a decade!! He is a thorough professional: diligent, action-orientated, solution focused and business minded. His ability to thrive within a challenging, hyper growth environment has been nothing short of impressive throughout. Jealous of those who’ll now have the privilege to work with Gavin."
George M
Regional Director
"...solution focused and business minded. "
"Gavin has been incredible to work with for half a decade!! He is a thorough professional: diligent, action-orientated, solution focused and business minded. His ability to thrive within a challenging, hyper growth environment has been nothing short of impressive throughout. Jealous of those who’ll now have the privilege to work with Gavin."
George M
Regional Director
"...solution focused and business minded. "
"Gavin has been incredible to work with for half a decade!! He is a thorough professional: diligent, action-orientated, solution focused and business minded. His ability to thrive within a challenging, hyper growth environment has been nothing short of impressive throughout. Jealous of those who’ll now have the privilege to work with Gavin."
Tobes W
Programme Manager
"...outcomes-oriented and deeply people-centred"
"As an senior operations and learning manager, Gavin excels at growing and developing team members and other leaders. He has an exceptional ability to be both outcomes-oriented and deeply people-centred, understanding the intricate balance between driving results and ensuring team well-being."
Tobes W
Programme Manager
"...outcomes-oriented and deeply people-centred"
"As an senior operations and learning manager, Gavin excels at growing and developing team members and other leaders. He has an exceptional ability to be both outcomes-oriented and deeply people-centred, understanding the intricate balance between driving results and ensuring team well-being."
Tobes W
Programme Manager
"...outcomes-oriented and deeply people-centred"
"As an senior operations and learning manager, Gavin excels at growing and developing team members and other leaders. He has an exceptional ability to be both outcomes-oriented and deeply people-centred, understanding the intricate balance between driving results and ensuring team well-being."
Sadaquat K
Programme Manager
"...one of the highest performing across the org"
"Gavin has a special talent for simplifying and prioritising objectives. When everything seems to feel important, Gavin helps you cut through the noise and focus on what will make the biggest difference. That’s how our team maintained itself as one of the highest performing across the org."
Sadaquat K
Programme Manager
"...one of the highest performing across the org"
"Gavin has a special talent for simplifying and prioritising objectives. When everything seems to feel important, Gavin helps you cut through the noise and focus on what will make the biggest difference. That’s how our team maintained itself as one of the highest performing across the org."
Sadaquat K
Programme Manager
"...one of the highest performing across the org"
"Gavin has a special talent for simplifying and prioritising objectives. When everything seems to feel important, Gavin helps you cut through the noise and focus on what will make the biggest difference. That’s how our team maintained itself as one of the highest performing across the org."
Max R
CEO & Founder
"Gavin’s approach was not only practical but incredibly insightful.."
"I can’t recommend him highly enough! Gavin’s approach was not only practical but incredibly insightful, providing real-world steps that were easy to implement right away. He took complex concepts and broke them down into actionable strategies, making it easier to grasp and apply"
Max R
CEO & Founder
"Gavin’s approach was not only practical but incredibly insightful.."
"I can’t recommend him highly enough! Gavin’s approach was not only practical but incredibly insightful, providing real-world steps that were easy to implement right away. He took complex concepts and broke them down into actionable strategies, making it easier to grasp and apply"
Max R
CEO & Founder
"Gavin’s approach was not only practical but incredibly insightful.."
"I can’t recommend him highly enough! Gavin’s approach was not only practical but incredibly insightful, providing real-world steps that were easy to implement right away. He took complex concepts and broke them down into actionable strategies, making it easier to grasp and apply"
Mel L
Founder
"...always produces a great result."
"I've worked with Gavin for around six months in my capacity as an independent consultant. Gavin has been a reliably good quality professional who can turn round requests for his marketing and branding skills in rapid order and always produces a great result."
Mel L
Founder
"...always produces a great result."
"I've worked with Gavin for around six months in my capacity as an independent consultant. Gavin has been a reliably good quality professional who can turn round requests for his marketing and branding skills in rapid order and always produces a great result."
Mel L
Founder
"...always produces a great result."
"I've worked with Gavin for around six months in my capacity as an independent consultant. Gavin has been a reliably good quality professional who can turn round requests for his marketing and branding skills in rapid order and always produces a great result."
Elijah D
Partner Manager
"His energy, market insight and vast experience helped..."
"His energy, market insight and vast experience helped me to secure a full time position with Google and led me to become a CSS Partner Manager within Google Shopping division overseeing clients within the EMEA region and managing around $160 million of digital ad spend."
Elijah D
Partner Manager
"His energy, market insight and vast experience helped..."
"His energy, market insight and vast experience helped me to secure a full time position with Google and led me to become a CSS Partner Manager within Google Shopping division overseeing clients within the EMEA region and managing around $160 million of digital ad spend."
Elijah D
Partner Manager
"His energy, market insight and vast experience helped..."
"His energy, market insight and vast experience helped me to secure a full time position with Google and led me to become a CSS Partner Manager within Google Shopping division overseeing clients within the EMEA region and managing around $160 million of digital ad spend."
Find the right path for your needs
Most agencies build automations. That just adds more moving parts. We help you see clearly first: where your bottlenecks are, what business levers actually move revenue or growth and which systems will support those levers.
All so you avoid wasted effort and chaos.
Done With You
Done For You
Strategic Systems Advisory
For founders who want clarity, better decisions and a business that runs smoothly.
Benefits Included:
Clear priorities so you always know what to focus on
Faster, more confident decision-making
A business that runs predictably instead of chaotically
Monthly strategic sessions and action plans
Ongoing support for operational and growth challenges
Guidance on what to build and what to ignore
Most Popular
Full and Half Day Workshops
For companies that want their team to work smarter and reduce operational chaos.
Benefits Included:
A team that understands how to operate efficiently
Immediate improvements in clarity and collaboration
Practical tools to reduce mistakes and wasted effort
Better processes that stop breaking under pressure
Exercises tailored to your business challenges
A more capable team after just one session
IdealSystems™ Program
Purpose built program for organisations building long-term internal capability and stronger systems thinking.
Benefits Included:
A team that can identify bottlenecks and fix them
Strong internal problem-solving and systems thinking
Better processes across marketing, sales and delivery
Reduced reliance on external freelancers or agencies
A structured program with accountability and clear outcomes
Long-term operational improvement, not quick hacks
Done With You
Done For You
Strategic Systems Advisory
For founders who want clarity, better decisions and a business that runs smoothly.
Benefits Included:
Clear priorities so you always know what to focus on
Faster, more confident decision-making
A business that runs predictably instead of chaotically
Monthly strategic sessions and action plans
Ongoing support for operational and growth challenges
Guidance on what to build and what to ignore
Most Popular
Full and Half Day Workshops
For companies that want their team to work smarter and reduce operational chaos.
Benefits Included:
A team that understands how to operate efficiently
Immediate improvements in clarity and collaboration
Practical tools to reduce mistakes and wasted effort
Better processes that stop breaking under pressure
Exercises tailored to your business challenges
A more capable team after just one session
IdealSystems™ Program
Purpose built program for organisations building long-term internal capability and stronger systems thinking.
Benefits Included:
A team that can identify bottlenecks and fix them
Strong internal problem-solving and systems thinking
Better processes across marketing, sales and delivery
Reduced reliance on external freelancers or agencies
A structured program with accountability and clear outcomes
Long-term operational improvement, not quick hacks
Done With You
Done For You
Strategic Systems Advisory
For founders who want clarity, better decisions and a business that runs smoothly.
Benefits Included:
Clear priorities so you always know what to focus on
Faster, more confident decision-making
A business that runs predictably instead of chaotically
Monthly strategic sessions and action plans
Ongoing support for operational and growth challenges
Guidance on what to build and what to ignore
Most Popular
Full and Half Day Workshops
For companies that want their team to work smarter and reduce operational chaos.
Benefits Included:
A team that understands how to operate efficiently
Immediate improvements in clarity and collaboration
Practical tools to reduce mistakes and wasted effort
Better processes that stop breaking under pressure
Exercises tailored to your business challenges
A more capable team after just one session
IdealSystems™ Program
Purpose built program for organisations building long-term internal capability and stronger systems thinking.
Benefits Included:
A team that can identify bottlenecks and fix them
Strong internal problem-solving and systems thinking
Better processes across marketing, sales and delivery
Reduced reliance on external freelancers or agencies
A structured program with accountability and clear outcomes
Long-term operational improvement, not quick hacks
Core FAQs
What does Ideal and Digital do?
Ideal and Digital helps founder-led businesses improve how they operate through strategic advisory, high-impact workshops and capability-building training programs. Our focus is on reducing operational chaos, improving team performance and ensuring the business scales smoothly through clear systems and smarter ways of working, not just new tools.
How can we work with Ideal and Digital?
How much does it cost?
How fast will we see results?
Do you work with our current tools and can you help us switch?
How do you work with our team?
Do we get training and handover?
Is our data safe and GDPR compliant?
Additional FAQs
What KPIs do you track?
What if something is not working?
Do you offer on-site workshops or remote sessions?
Can the workshop or training program be customised?
Do you work with small teams or larger organisations?
Can we combine advisory, workshops and implementation?
Which industries do you work with?
What does Ideal and Digital do?
Ideal and Digital helps founder-led businesses improve how they operate through strategic advisory, high-impact workshops and capability-building training programs. Our focus is on reducing operational chaos, improving team performance and ensuring the business scales smoothly through clear systems and smarter ways of working, not just new tools.
How can we work with Ideal and Digital?
How much does it cost?
How fast will we see results?
Do you work with our current tools and can you help us switch?
How do you work with our team?
Do we get training and handover?
Is our data safe and GDPR compliant?
Additional FAQs
What KPIs do you track?
What if something is not working?
Do you offer on-site workshops or remote sessions?
Can the workshop or training program be customised?
Do you work with small teams or larger organisations?
Can we combine advisory, workshops and implementation?
Which industries do you work with?
What does Ideal and Digital do?
Ideal and Digital helps founder-led businesses improve how they operate through strategic advisory, high-impact workshops and capability-building training programs. Our focus is on reducing operational chaos, improving team performance and ensuring the business scales smoothly through clear systems and smarter ways of working, not just new tools.
How can we work with Ideal and Digital?
How much does it cost?
How fast will we see results?
Do you work with our current tools and can you help us switch?
How do you work with our team?
Do we get training and handover?
Is our data safe and GDPR compliant?
Additional FAQs
What KPIs do you track?
What if something is not working?
Do you offer on-site workshops or remote sessions?
Can the workshop or training program be customised?
Do you work with small teams or larger organisations?
Can we combine advisory, workshops and implementation?
Which industries do you work with?
Give Us 30 Minutes
We'll show you the fastest path to grow and scale your business through Al and automation.
Give Us 30 Minutes
We'll show you the fastest path to grow and scale your business through Al and automation.
Give Us 30 Minutes
We'll show you the fastest path to grow and scale your business through Al and automation.